The Credit Crunch Explained

Last week a fifteen year old on work experience at Morgan Stanley wrote a summary of his media behaviour as part of his internship. It contains nothing very new or interesting. Read about it here if you want http://is.gd/1xagI or see the actual report here http://is.gd/1xalG.

Some of its key revelations were:
- Teens listen to the radio for music and think the ads get in the way
- Most teens watch TV
- They don’t read newspapers, apart from the freesheets which they read a lot, as well as The Sun now it’s 20p [so in fact they are seeing more newsprint than ever before!]
- They like console games and play them lots
- They use Facebook, but they don’t use Twitter very much
- They search for stuff using a search engine called Google
- They don’t like outdoor ads…hate them in fact [oh, apart from ones aimed at them, like for GTA, which they think are cool]

And yet Morgan Stanley were so blown away by the ‘insights’ it contained they immediately issued it to their clients on their research wire and described it as “one of the clearest and most thought provoking insights we have seen”. Apparently they have since had “dozens and dozens of fund managers, and several CEO’s, calling about it”.

Morgan Stanley went on to describe the latest album by Girls Aloud as “without doubt the finest contemporary recording since Dylan went electric”, they also commented on the new Dan Brown novel as “ranking up there with Philip Roth at his peak” and Ice Age 3D as “so amazing it just really feels like you’re actually in the real ice age!”.