This is a blog about the world of media research (at last, I hear you cry). It's a bit like Ben Goldacre's Bad Science http://www.badscience.net/, but for media and brands rather than cancer and herbal remedies. It'll be about the sort of stuff planners and strategists wet their pants about when they see something really good. The trouble is, a lot of it's rubbish, so I thought I'd use this space to grumble about it...